2006-02-11 / News

Tourism Bureau’s New Logo Highlights Horse Culture

Mackinac Island Tourism Bureau’s new logo. Mackinac Island Tourism Bureau’s new logo. The Mackinac Island Tourism Bureau has a new logo that highlights the Island’s horse culture. Board members approved the new piece after searching for months for a design that communicated the Island’s culture and history.

The logo was designed by Kristi Lewand Graham, who has been studying graphic design at the Center for Creative Studies in Detroit and now has her own business called Graham Design. She and her husband, Alex, have a house in Trillium Heights.

“My goal was to create something that is both contemporary and fresh, but also has a hint of nostalgia,” said Mrs. Graham. “I was inspired by old travel posters and luggage stickers as well as the goals of the Tourism Bureau and their horses, history, and hospitality tag line.”

“Kristi Lewand Graham is an incredibly talented artist that really understands Mackinac Island,” said Mary McGuire Slevin, director of the Mackinac Island Tourism Bureau. “Her painterly style and vision is what makes her work truly special and why we chose her work to represent the Island,”

Mrs. Slevin said the Tourism Bureau had been looking for a new logo for quite sometime and when she learned Mrs. Graham was studying graphic design, she gave her a call. As it turned out, Mrs. Graham needed to complete a project for one of her classes and decided to take up the challenge.

“I think that the Island's great strength is its embrace of the past, but also how relevant that past is to today's tourist,” said Mrs. Graham. “Mackinac's horse-drawn way of life is a great remedy to the hectic pace of most people's lives.”

The tourism board decided on a dark blue for the logo’s color.

“I really liked the color that we did settle on as it seemed classic and I thought we could use the color as our theme for not only the logo, but our stationary set and even paint the booth the same,” said Mrs. Slevin.

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