2007-06-16 / News

New Owner Renovates Iroquois Bike Rental Shop

By Eric Fish

Mackinac Island Bike Shop manager Jeremy Griffin stands with several bicycles. Owner Ira Green recently purchased the property from the Iroquois Hotel. The store features new Trek bicycles and a completely renovated storage room. Mackinac Island Bike Shop manager Jeremy Griffin stands with several bicycles. Owner Ira Green recently purchased the property from the Iroquois Hotel. The store features new Trek bicycles and a completely renovated storage room. Iroquois Bike Rentals has been replaced by Mackinac Island Bike Shop, which will continue to offer rentals and repairs.

The Mackinac Island Bike Shop was expanded from its original location on Hoban Street, which is now combined with Del Sol, to the property formerly occupied by the Iroquois on Main Street next to Shepler's Docks when owner Ira Green purchased the lot to begin the 2007 season.

"I love the bike business," he said, noting the reason for the purchase. Mr. Green also owns the Lake View Hotel, Goodfellows, the Bay Front Hotel, and several condominiums.

The first order of business for Mr. Green was a renovation of the bike shop. He appointed Jeremy Griffin to manage the store and put him in charge of a complete redesign.

One of Mr. Griffin's first priorities was to order new bicycles.

"People want to rent new bikes," he said. "Why rent used when you can rent new?"

About 130 new Trek bicycles are now offered, for rent and for sale.

Mr. Griffin has worked in the bicycle business since he was 12 years old. He managed a bike shop in the metro-Detroit area until he was 25, and then became a traveling salesman for several bicycle companies.

"Because I'm passionate about cycling, it's always made me want to be around bikes, and I've always liked people," he said. "I'm a good people person and I've always been in sales, so I can really appreciate what people want and what they need more so than just trying to get a bike out the door."

In a business where Mr. Griffin considers organization important, he also revamped the way the bicycles are stored, installing bike racks on the walls and in the center of the back storage room. There are also several bikes on display in the front of the building.

"This particular system, I think, is the best way to get bikes displayed where people can see them," he said.

Mr. Griffin maintains that the shop's new look is all for the customer.

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